The Ja 4 is 🔥🔥🔥

Plus all the latest news & releases

Nike Ja 4 Debut
★ First Look

Ja Morant Just Unveiled the Ja 4 🏀

Fall 2026 · $130 · 5 colorways previewed

Ja Morant is always one step ahead of the leakers. With plans for the Nike Ja 4 long in the works, the Memphis point guard wasn't going to wait around for someone else to spoil the news — today, Ja popped up on social media with a full rollout of his fourth signature shoe. The 4 is yet another hit from his line, following up the incredibly strong run of Ja 3s that have dominated courts at every level. With the Ja 4, Morant keeps the armored upper theme and “JA” logo side panel, but switches up the silhouette drastically in look and feel.

Check Them Out →
All Ja Releases
 
01 / Upcoming Releases

Next Week's Drops 👟

Here are some of the best drops set to launch next week. What are you copping?

Air Jordan 6 Cap and Gown
○ Apr 30 · $215
AJ6 “Cap and Gown”
Nubuck + satin for graduation.
Crocs Creativity Clog LEGO White
○ Apr 30 · $80
Crocs Creativity Clog LEGO
Brick-studded Jibbitz platform.
New Balance 992 Sea Stone
○ Apr 30 · $200
NB 992 MiUSA Sea Stone
Made in USA stone tones.
Nike GT Future CHBL Blue
○ Apr 30 · $230
Nike GT Future “CHBL Blue”
Intergalactic China exclusive.
Converse Chuck Taylor Undefeated Brooklyn Dodgers
○ Apr 27 · $110
Chuck × UNDFTD Brooklyn Dodgers
Heritage throwback collab.
Reebok Angel Reese 1 Gala Green
○ Apr 30 · $130
Angel Reese 1 “Gala Green”
Basketball, but dressier.
NB Numeric Jamie Foy 306 Gas Giants
○ Apr 27 · $95
Jamie Foy 306 “Gas Giants”
Ish Cepeda's Gas Giants × NB Numeric, ready for liftoff.
Nike Mind 001 Blackened Blue
○ Apr 30 · $95
Nike Mind 001 Blackened Blue
Another gradient colorway on the all-new shape.
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02 / Editor's Pick

What We're Reading 💿

Michael Jackson's Sneaker and Loafer History
In Theaters Today · Apr 24 · Feature
Michael Jackson's Sneaker and Loafer History

The long-awaited Michael biopic hits theaters today, with Jaafar Jackson stepping into his uncle's loafers. Before the screening, get lost in our deep dive on the King of Pop's footwear legacy and every sneaker since that's tipped its cap to his style. Read the article →

“His endeavors in the footwear world varied from old reliable loafers to failed multi-million partnerships to even patent ownership."
— Juan Martinez, Sole Retriever Team
03 / Headlines

Latest News 📰

The stories moving the culture.

Kelsey Plum leaves Under Armour
Endorsements
Sparks guard is now a sneaker free agent.
Kobe 3 Protro Low Mambacita
Basketball
Latest Protro to join the Mambacita lineup — up close.
Nike Alphafly 4
Running
Early sample images spotted of the next super-shoe.
Crocs Toy Story 5 Collection
Collabs
Full collection lands June 2026.
Bronny James B9 Logo
Branding
USPTO shoots down Nike's personalized mark for Bronny.
Nigel Sylvester AJ4 Tetris
Collabs
Top spot on the leaderboard wins a free pair at week's end.
All the news →
05 / Socials

From the Feed 📱

In case you missed it — follow on Instagram & X.

Caitlin Clark Kobe 5 Protro PE
𝕏 · Apr 21 · New PE
FIRST LOOK: Caitlin Clark practices in a new Nike Kobe 5 Protro PE.
Jordan 5 White Metallic in hand
𝕏 · Apr 22 · In Hand
Who's copping the White Metallic Jordan 5s this weekend? Quality does not disappoint in hand.
Nigel Sylvester Brick After Brick NYC installation
📸 IG · NYC Install
Brick After Brick AJ4 installation in NYC — a brick crashing through a BMW 745 Li.
Bluetile x Nike SB Dunk Low Monarch
📸 IG · Collab Confirmed
Bluetile officially announces its Nike SB Dunk Low Pro collab — Monarch butterfly.
Air Jordan 1 Off-White Alaska
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