Nike is Selling Dirty Sneakers 😂

And they come with a toothbrush...

Image via Brendan Dunne

Nike is Really Selling Dirty Air Force 1’s 🧽

Nike is giving the classic Air Force 1 Low a gritty twist with the upcoming “Smoke and Mirrors” Pack — but don’t be fooled by the name. Underneath the pre-distressed, weathered finish lies a clean triple-white base, gradually revealed over time as you wear (or scrub) the sneaker. As for the Triple Black pair, scratch-away materials reveal an increasingly rich black color.

As part of Nike’s .SWOOSH initiative, each pair comes with a toothbrush to help speed up the transformation — making it one of the most interactive AF1s ever. It’s a clever spin on a streetwear staple that encourages wear, movement, and personalization. Whether you keep them dirty or go full Mr. Clean is totally up to you.

Dropping May 7th for $130 exclusively via Nike SNKRS US, this pair blends digital storytelling with physical product innovation in a way only Nike can pull off.

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