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- KING JAMES: Nike Unveils The LeBron 23 đź‘‘
KING JAMES: Nike Unveils The LeBron 23 đź‘‘
Celebrating Basketball’s Forever King
Nike Officially Unveils LeBron James’ Next Signature Sneaker — the Nike LeBron 23 ✍️👑
After being crowned the “Forever King” by Nike earlier this week, the Beaverton-based sportswear giant has officially unveiled James’ 23rd signature sneaker, the LeBron 23.
“The LeBron XXIII reflects the deep partnership I have with Nike, pushing the limits of design and innovation to create a new signature shoe that powers my game and tells the story of my career. Over two decades later, we’re still going strong, inspiring the next generation with a shoe that’s made for greatness.” — LeBron James
Again tapping into the “Forever King” moniker, Nike has developed colorways inspired by 23 different stories across his career. Tap here for the full scoop.
The Nike LeBron 23 will debut in the Uncharted colorway on September 25, 2025 in China for a retail price of $210 (men) and $160 (GS). A global release will take place on October 3, while The Forever King apparel collection will launch ahead of the Holiday 2025 season.
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