How did Nike and A'ja Wilson Do It? 🤔

Plus all the latest news & releases

Author

Sole Retriever
May 16, 2025 • Estimated Reading Time: 4 minutes

How Nike and A’ja Wilson Executed the Perfect Signature Sneaker Launch with the A'One 🤫

From the three-city Pre-Heat tour to a Malia Obama–directed commercial, Nike and A’ja Wilson rolled out the A’One with purpose and precision. Every detail — from design storytelling to team-wide support from the Aces — was orchestrated to make this drop feel big. And it worked. The A’One didn’t just launch — it made history. Here’s how they did it.

And if the rest of the industry’s paying attention, this isn’t just the future of women’s signature sneakers — it’s the future of signature sneakers, period.

Top Headlines đź“°

Tap in with the latest and greatest news from inside the sneaker world.

Dick’s Sporting Goods Acquires Foot Locker for $2.4 Billion

Dick’s Sporting Goods has struck a deal to buy out Foot Locker for $2.4 billion.

Napheesa Collier Signs With Jordan Brand

Minnesota Lynx star Napheesa Collier has just signed a deal with Jordan Brand.

Carolina Panthers Rookie Tetairoa McMillan Joins Jordan Brand as Its Newest NFL Athlete

Carolina Panthers rookie wide receiver Tetairoa McMillan has just signed a deal with Jordan Brand.

The Kith x New Balance 2010 Pack Releases May 2025

Kith has debuted New Balance's latest sneaker, the New Balance 2010, as part of its upcoming Spring 2025 collection.

Anthony Edwards' adidas AE 2 Lucid Pink Releases January 2026

Anthony Edwards' second signature sneaker, the adidas AE 2, has appeared in a new Lucid Pink color scheme.

Ronnie Fieg Teases a New York Knicks-Inspired Kith x New Balance 993 Made in USA For 2025

Ronnie Fieg has just teased us with a new Kith x New Balance 993 Made in USA, likely inspired by the New York Knicks.

Where to Buy the Lightning McQueen and Mater Crocs Restock

Crocs is restocking the fan favorite Cars x Crocs Classic Clog Lightning McQueen and Mater in May 2025.

Nike Officially Unveils Its 2025 National Team Kits for Women's International Soccer

Nike has officially unveiled the new kits for eight countries' women's international soccer teams.

Next Week’s Drops 👟

Here’s what’s dropping next week. Tap here to view them all.

Nike SB Paul Rodriguez Zoom Air Low White Black

Paul Rodriguez's first Nike SB signature sneaker is getting a retro release.

Air Jordan 1 Retro Low OG Swarovski Crystal Shadow (W)

Swarovski is teaming up with Jordan Brand to cover the Air Jordan 1 Retro Low OG Shadow in crystals.

Nike Air Force 1 Low Lil Yachty Lucky Green University Gold

Lil Yachty is launching a second Nike Air Force 1 Low collaboration with a Lucky Green University Gold pair.

Nike Air DT Proto '92 49ers White

Nike is launching a prototype version of the Nike Air Diamond Turf in May 2025 with the Nike Air DT Proto '92.

Air Jordan 4 White Cement

The Air Jordan 4 Retro White Cement is the next OG to return.

Nike Kobe 9 Elite High Protro What The

Kobe Bryant's ninth signature model with Nike is getting a retro of the What The colorway.

In case you missed it…

Never miss a beat - follow us on X and IG.

Get our mobile app 📲

Never miss a drop with instant alerts, restocks, and news.