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  • Did Nike cook with the Jordan 40? 😮‍💨😮‍💨

Did Nike cook with the Jordan 40? 😮‍💨😮‍💨

Plus all the latest news & releases

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Sole Retriever
August 22, 2025 • Estimated Reading Time: 4 minutes

The Air Jordan 40 GO Channels OG Air Jordan 1 Energy 🔴⚫️

While many sneakerheads basically ignore any Air Jordan past the Air Jordan 14 (save for a handful of models after MJ’s run with the Chicago Bulls), Jordan Brand has continually introduced new numerical Jordans for performance basketball use. Looking through this lens, the last half-decade of new Air Jordans has been a bit… lackluster. However, the recently introduced Air Jordan 40 finally hit all the points to be successful both on and off the court, with the debut The Classic colorway selling out instantly. Next up for the sneaker is a colorway that pays homage to where Air Jordans began.

Top Headlines 📰

Tap in with the latest and greatest news from inside the sneaker world.

Nike Signs 10-Year Deal with University of South Carolina Gamecocks

Nike will become the official supplier of athletic apparel, footwear, and equipment for the South Carolina Gamecocks in July 2026.

Playboi Carti Revealed as Supreme Photo Tee for Fall/Winter 2025

Playboi Carti will be gracing Supreme's Photo Tee for the Fall/Winter 2025 season.

Official Look at Tyrese Haliburton’s Puma Hali 1 Blue

Tyrese Haliburton’s Puma Hali 1 has appeared in a blue colorway.

Aime Leon Dore’s Fall/Winter 2025 Lookbook Teases New Balance 991 Made in UK Collab

Aime Leon Dore has a new New Balance 991 collab coming in the Fall/Winter 2025 season.

Amine’s Performative Matcha Advert Subtly Teases His New Balance ABZORB 2000 Collaboration

Amine pokes fun at the performative male trend with a matcha advertisement teasing his New Balance ABZORB 2000.

Salehe Bembury Has Two New Balance 1000's Launching in 2025

Salehe Bembury took to his Instagram story to provide a look at his upcoming New Balance 1000 collaboration.

LeBron James Teases a Golden Nike LeBron 23 Colorway

Ahead of the Nike LeBron 23's debut, LeBron James has teased a golden colorway of his latest signature sneaker.

The Mamba Day Nike Kobe 11 Returns in Protro Form for the First Time

Nike is bringing back the Nike Kobe 11 with a new Protro version of the model, including the Mamba Day colorway. Find release info and images of the Nike Kobe 11 Protro Mamba Day here.

Nigel Sylvester Brings His Story Full Circle With McDonald’s “1 in 8” Partnership, Better With Time AJ1 Low, and NYC GO Ride

Sole Retriever attended Nigel Sylvester's recent GO Ride in NYC, which was in partnership with McDonald's. Check here for a breakdown of the day's events.

Rating Every Air Jordan Shattered Backboard Release

With the Air Jordan 1 High Shattered Backboard returning, we're looking back and ranking all the previous Air Jordan Shattered Backboard colorways.

The Nike GT Future Galaxy Releases Summer 2026

Nike is applying the famous Galaxy colorway to the Nike GT Future in Summer 2026.

Next Week’s Drops 👟

Here’s what’s dropping next week. Tap here to view them all.

Jrue Holiday’s Nike GT Cut 3 Turbo PE

Boston Celtics star Jrue Holiday is releasing his Nike GT Cut 3 Turbo PE in August 2025.

Awake NY's Air Jordan 5 Retro Black Racer Blue Releases August 2025

Awake NY is working on two colorways of the Air Jordan 5 for August 2025.

The adidas Jabbar Low Bruce Lee Releases August 2025

Kareem Abdul-Jabbar's signature adidas Jabbar Low celebrates Bruce Lee and the film Game of Death.

LaMelo Ball’s Puma MB.05 World Tour Releases August 2025

Official retailer images of LaMelo Ball's fifth signature sneaker with Puma, the Puma MB.05, have appeared online.

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