Under Armour Not Signing Azzi Fudd Among Key Reasons Steph Curry Walked Away ✍️✍️

After more than a decade together, Stephen Curry and Under Armour officially ended their partnership last month, a split that multiple sources tell us wasn’t the rosy farewell depicted publicly, and certainly not the ending either side would have preferred. Sole Retriever spoke with several individuals close to both Curry and Under Armour, all of whom requested anonymity given the sensitivity of discussions behind the scenes.

Now, Sole Retriever can exclusively report that a major point of contention for Curry — described to us as even more important to him than the Caitlin Clark situation — was Under Armour’s failure to pursue and sign women’s basketball prodigy Azzi Fudd, a rising star he had supported and advocated for over several years.

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