adidas CEO Bjorn Gulden Warns of Price Increases Due to U.S. Tariffs ✍️

Bjorn Gulden confirmed that adidas will have to increase prices on the consumer side, stating, “Higher tariffs will eventually cause higher costs for all our products for the US market.”

All of the tariff uncertainty is affecting adidas, other sportswear brands, companies around the globe, and consumers. Potential price hikes will hurt the footwear space and cause brands to lower production if demand declines, meaning it would be harder to get sneakers. Here’s everything you need to know.

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